The Picture Mug USA is getting a new brand: Pics USA.

In preparation for the arrival of the new Picture Water Bottles, the owner of The Picture Mug USA realized they needed a new brand that would work not just for mugs, but for picture water bottles and other customizable products.

From its inception, The Picture Mug USA used the tagline "Personal, Innovative, Creative" to describe their picture mug products. The acronym of those three words evolved into the new brand name: Pics USA.

The Picture Mug will now be called The Pics Travel Mug, and the soon to be released water bottle will be The Pics Water Bottle. The Pics Water Bottle will have a stainless steel liner, and will be of the high quality you've come to expect from The Picture Mug.

Owner Gabriel Fiedler is excited about the addition to the product line, the new brand, and the plans for additional products in the future!